Did you know that in 2016, only 55% of Duke’s eligible students voted? If you believe we can do better, we need your help! This year, Duke is participating in the NC Campus Challenge, a competition to see which school can get the most students registered and voting in 2020.

As part of the Challenge, the Hart Leadership Program is hosting a 30-second video challenge. We are looking for the best pitches from students attending any college across the Challenge that would motivate peers to vote. A training PowerPoint with guidance about how to prepare a submission can be found here.

Videos should be no more than 30 seconds in length and can be professional quality or amateur creations – we don’t care. What matters most is that you are creative and craft a compelling case that would convince an apathetic or skeptical student to vote. Submissions can be from groups or individuals and will be evaluated by a panel that includes students, marketing whizzes and campaign experts. A committee of students and documentarians will choose winning entries for each campus. Winners will receive prizes and have their video featured prominently on social media. Join the competition by submitting a video at the link below. All entries must be received by 5 p.m. on Friday, May 1. Winners will be notified by the following Wednesday. Several sample videos are available here.

**Note that due to the COVD-19 situation, the submission date for videos has changed to May 1st. There will also be no in-person event featuring the videos this spring.**

Your video should:

  • Be inspiring and engaging
  • Be 30 seconds or less
  • Be relevant ahead of the November 2020 elections
  • Be nonpartisan, meaning you cannot mention candidates or parties
  • Not use copyrighted material without express permission
  • Be uploaded now until May 1

Prizes will be awarded in these categories:

  • Most persuasive
  • Most creative
  • Best use of an issue
  • Best production quality
  • Best use of animation
  • Best use of original music


We welcome submissions from any campus in North Carolina. Contact HLP Associate in Research Adam Beyer ( with any questions. Cosponsored by the Center for Political Leadership, Innovation, and Service (POLIS).