Cory Booker Campaign Strategy for Pennsylvania

Introduction & Brief Overview

The overall goal is to elect Cory Booker as President of the United States of America. Specifically in this document, our objective is to win Booker in the state of Pennsylvania.

Pennsylvania is divided into sixty-seven counties and is comprised of six media markets. The current governor of Pennsylvania is Democrat Tom Wolf who defeated Republican incumbent Tom Corbett in the 2014 gubernatorial election. The 2016 election was the first time since 1988 that Pennsylvania elected a Republican president with Donald Trump beating Hillary Clinton by 1.2 points.

Politically the state is very divided with the Southeastern portion including Philadelphia and its suburbs leaning Democratic along with Allegheny county which encompasses the city of Pittsburgh. Within recent years and more specifically the 2016 election, the state has seen dramatic shifts in their geopolitical landscape. Many counties are swing counties and in some cases a new party majority can emerge for each presidential, gubernatorial and senatorial race within a singular county. This is especially true for the northeastern Wilkes Barre Scranton Media Market and the southwestern region surrounding Pittsburgh where the counties bordering Allegheny such as Beaver, Washington and Fayette are considered to be salvageable.

Overall, our goals with Cory Booker are to secure our Democratic saints while doing extensive work in garnering salvageables specifically in the eastern and southwestern portion of the state to lead Trump by at least 51 points.

Throughout the campaign our rationale is that Cory Booker is running for President because America needs a sensible leader and his theme is The Future is Now.

Our three major issues will be education reform, healthcare and jobs/ the economy. These issues will allow us to position Booker politically as a charismatic leader who embodies change while simultaneously positioning him as a “common sense” solution due to his extensive history of bipartisan leadership. This duality should allow Booker to be progressive enough to maintain his saint base while also remaining moderate enough to appeal to white working class voters – a key demographic that has swung party lines in the past.