Kate-Yeonjae Jeong is a first-year student at Duke University pursuing a Sociology major with a concentration in Works and Organizations, alongside a certificate in Markets and Management Studies. She is passionate about the intersection of media and marketing with a keen interest in leveraging strategic communication to drive business growth and organizational impact. Born and raised in Seoul, South Korea, she currently lives in Houston, Texas. In her free time, you can find her cooking from scratch, going on long walks, or curating playlists.